Platform / Analyze
The dashboard your team actually opens.
Pipeline, CAC, ROAS, and LTV by source, channel, or rep — plus an agent that answers in plain English. No SQL, no waiting on the data team.
Dashboard · Last 30 days
DASHBOARDS
Pipeline, CAC, and ROAS — in one view.
Every metric your GTM team argues about, reconciled: pipeline, CAC, LTV ROAS, and closed-won ARR, sliced by source, channel, or rep.
- One dashboard, every metric — Pipeline, CAC, ROAS, and LTV in the same view — no cross-referencing five tools.
- Sliced any way you need — By source, channel, campaign, or rep, without asking an analyst.
- Built in minutes, not sprints — Drag in the metrics that matter; no BI tooling or SQL required.
CONTEXT LAYER
See who's buying, and why.
Callix reads every sales call and data point to capture who's buying and why — the qualitative signal your pixel misses entirely.
- Beyond the click — Buyer intent, objections, and role captured from real sales conversations.
- Context tied to accounts — Every insight rolls up to the account, not a disconnected lead record.
- Feeds every other layer — Context enriches attribution, dashboards, and agent answers automatically.
ACCOUNT JOURNEYS
Every touchpoint, across the whole buying committee.
B2B deals aren't one visitor — they're a committee. Callix stitches every stakeholder's touches into one account-level journey.
- Multi-threaded by default — See every contact at an account, not just the one who filled out a form.
- Buying-committee view — Track champions, economic buyers, and blockers side by side.
- Tied to the deal outcome — Every journey ends at closed-won or closed-lost, not a vanity conversion.
AGENT
Ask anything about your data.
Skip the dashboard entirely. Ask Agent a question in plain English and get an answer backed by live data — no SQL, no waiting on an analyst.
- Plain-English queries — “Which campaigns drove the most closed-won ARR last quarter?” just works.
- Answers, not just charts — Agent explains the number, not just plots it.
- Always on live data — Every answer reflects your current pipeline, not last week's export.
Which campaigns drove the most closed-won ARR?
Google · Nonbrand Search drove $182K in closed-won ARR this quarter — 3.2x more than the next campaign.
