Know why every deal closed.
Callix reads every setter and closer call, scores each rep on the numbers your CRM can’t see, and ties every one of them back to the ad that booked it.
Sarah WhitmanTrusted by teams and GTM managers
The numbers your CRM can’t see.
Read straight from the calls.
Nobody logs “made an offer” or “got the partner objection” in a CRM field. Callix doesn’t need them to. It reads every call and counts what actually happened on it.
Offer rate
64%
Calls where a price actually went on the table.
Objection rate
71%
Calls where the prospect pushed back, and on what.
Objection win rate
43%
Pushback that still ended in a sale.
Talk ratio
42 / 58
Rep against prospect. The best closers listen more.
Discovery depth
9.4
Real questions asked before the pitch, per call.
Time to offer
31 min
When the price lands, and whether it lands too early.
Qualified set rate
68%
Setter bookings that were worth a closer’s hour.
Follow-up rate
22%
No-sales that left with a next call on the calendar.
Setters and closers.
Each on the numbers that are theirs.
A setter who books a hundred calls nobody shows up to isn’t your best setter. Callix scores setters on the calls they hand over and closers on what they do with them, so the leaderboard finally matches who’s making you money.
| Rep | Calls | Offer rate | Objection rate | Close rate | Cash collected | Cash per call |
|---|---|---|---|---|---|---|
| Maya R. | 88 | 78% | 64% | 41% | $214,300 | $2,435 |
| Chris B. | 94 | 69% | 71% | 33% | $168,900 | $1,797 |
| Devon L. | 81 | 52% | 77% | 19% | $87,400 | $1,079 |
| Nia W. | 63 | 71% | 58% | 35% | $121,600 | $1,930 |
| Rep | Dials | Connect | Sets | Show rate | Qualified | Speed to lead |
|---|---|---|---|---|---|---|
| Jordan K. | 1,842 | 19% | 96 | 81% | 84% | 38s |
| Aisha M. | 2,105 | 16% | 104 | 72% | 71% | 1m 12s |
| Priya S. | 1,630 | 14% | 71 | 58% | 49% | 3h 12m |
| Luis T. | 1,210 | 17% | 58 | 76% | 79% | 2m 40s |
Leads the team this month
Every rep has a weak spot.
Now you know exactly where.
Callix names every objection on every call, then scores each rep on how often they win it. Pick a rep to see the objection they keep losing, and the teammate who wins it with the line to borrow.
Maya R.’s weak spot
“Timing”
Wins 25 of 48 this quarter. Nia W. wins it most often. Here’s the line:
“What changes between now and then that makes it easier?”Nia W., from the calls where it worked
Chris B.’s weak spot
“Think about it”
Wins 11 of 29 this quarter. Maya R. wins it most often. Here’s the line:
“Totally fair. What’s the one part you’d be thinking about?”Maya R., from the calls where it worked
Devon L.’s weak spot
“Think about it”
Wins 4 of 22 this quarter. Maya R. wins it most often. Here’s the line:
“Totally fair. What’s the one part you’d be thinking about?”Maya R., from the calls where it worked
Nia W.’s weak spot
“Partner”
Wins 5 of 16 this quarter. Maya R. wins it most often. Here’s the line:
“If they were on this call, what would they ask first?”Maya R., from the calls where it worked
Your ads, judged on the call.
Not on the click.
Every call is tied to the campaign, ad set and ad that booked it. So cheap leads that burn closer hours stop looking like wins, and the ad that books fewer calls but closes twice as often gets the budget it earned.
- Campaign
- Ad set
- Ad
- Lead
- Setter call
- Closer call
- The exact minute
| Campaign | Calls booked | Show | Offer | Close | Top objection | Cash per call |
|---|---|---|---|---|---|---|
| Webinar Retargeting | 142 | 81% | 72% | 41% | Partner sign-off | $1,120 |
| Founder Story UGC | 188 | 74% | 66% | 33% | Timing | $860 |
| Case Study Carousel | 96 | 77% | 69% | 36% | Already have an agency | $910 |
| Broad Lookalike 2% | 231 | 58% | 49% | 19% | Price | $402 |
| Cold Interest Stack | 204 | 46% | 31% | 8% | “Just looking” | $118 |
Cold Interest Stack booked your second-most calls, and your worst ones. 69% never reached an offer, and its closers spent 71 hours on calls that returned $118 each.
Coaching that writes itself.
From calls you’ll never have time to listen to.
Every call scored against your script. Opener, discovery, pitch, offer, close. Each stage graded, so you see where a rep’s calls fall apart, not just that they do.
Missed moments, with timestamps. The buying signal nobody followed up on at 22:14. The price dropped before the prospect asked at 29:40. Jump straight to it.
The lines that win, from your own team. For every objection, the exact words your best rep uses to win it, pulled from the calls where it worked.
Setter to closer handoffs, graded. Did the setter qualify budget and the decision-maker? Closers stop inheriting calls that were never going to close.
A weekly report for every rep. What moved, what didn’t, and the one thing to fix on next week’s calls.
Everything it tracks.
No call reviews. No spreadsheets. No guessing.
Setters
- Dials, connects and conversations
- Sets, set rate and show rate of their sets
- Qualified set rate, read from the call
- Speed to lead, per rep and per campaign
- Handoff quality to the closer
Closers
- Calls taken, offer rate and close rate
- Cash collected and cash per call
- Deposits, payment plans and paid in full
- Refunds and chargebacks, tied back to the call
- Talk ratio, discovery depth and time to offer
Objections
- Every objection, named and timestamped
- Objection rate by rep, campaign and offer
- Win rate on each objection, for each rep
- Each rep’s weak spot, and who beats it
- The winning line for every objection
Calls
- Full transcripts and recordings
- Scored against your script, stage by stage
- Coaching notes on every call
- Missed buying signals, with timestamps
Marketing
- Every call tied to the ad, ad set and campaign that booked it
- Show, offer and close rate by campaign
- The objections each campaign produces
- Cash per call and ROAS on closed revenue, not leads
Team
- Leaderboards for setters and closers
- Period over period, per rep
- Weekly rep reports
- Ask any of it in Claude, through Callix MCP
Stop guessing why deals die.
See your own setters, closers and campaigns in a 20-minute demo.
Book a demo
